Digital growth that earns its budget.
SEO, AI visibility, paid, social, content, lifecycle and analytics — strategy-led campaigns that grow your brand where customers search today and where they'll ask an AI tomorrow.
What we actually do.
Most brands run digital marketing like a checklist — a blog post here, a boosted post there, a tracker full of vanity metrics. We run it like a business function. Every channel works off one positioning, one audience definition and one clear outcome — across traditional search, paid, social and the AI answer engines (ChatGPT, Claude, Perplexity, Google AI Overviews) where discovery is increasingly happening. That's how a campaign stops being an expense and starts compounding into pipeline.
Deliverables
- SEO strategy, on-page optimization & technical audits
- AI visibility optimization — llms.txt, rich structured data (JSON-LD), LLM crawler allowlisting and citation-shaped content
- Paid media (Google, Meta, LinkedIn, TikTok) — creative + buying
- Content marketing & editorial calendars
- Email & lifecycle campaigns (Klaviyo, HubSpot, Mailchimp)
- Landing pages & conversion rate optimization
- Social media strategy, content production & community
- Website performance tracking — privacy-first, cookieless analytics, UTM capture, AI-referrer attribution, custom dashboards and monthly growth reviews
Built for teams like these.
- 01
Founders launching a product or expanding into a new market
- 02
Marketing leaders who need an extension team without hiring 6 roles
- 03
B2B and mission-driven teams that need coverage across channels
A process you can actually plan against.
Audit & positioning
We pull the funnel apart — audiences, channels, content, analytics — and rewrite the positioning brief.
Channel plan & creative
A 90-day plan with priorities, hypotheses and creative briefs. Paid and organic, one roadmap.
Ship & optimize
Weekly shipping cadence. We run experiments, cut what doesn't work, double down on what does.
Compound
Monthly growth reviews with a clear read on CAC, LTV and pipeline — not vanity metrics.
Outcomes, not deliverables.
- Qualified pipeline you can attribute to specific channels, campaigns and AI referrers
- A content library that keeps paying off (not a one-month sprint)
- Visibility in AI answer engines alongside traditional search results
- Privacy-first analytics and a dashboard leadership actually opens
- Clear decisions on where to put the next dollar
Questions about digital growth.
Do you run paid media as well as organic?
Yes — we think of them as one funnel. Paid accelerates what organic validates. You can retain us for one or both, depending on where the biggest gaps are.
How do you optimise our brand for AI visibility?
LLM and answer-engine discovery (ChatGPT, Claude, Perplexity, Google AI Overviews) now rivals traditional SEO for many categories. We ship /llms.txt and /llms-full.txt so language models have a clean, citable map of your site; layer in richer JSON-LD schema (Service, Offer, FAQ, Article) so your facts are machine-extractable; open robots.txt to the major AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended); and rewrite pages around answerable questions and named facts. It's the same discipline as SEO, tuned for how AI answer engines actually cite.
Do you handle website analytics and performance tracking too?
Yes — it's part of every digital-growth engagement. We install and configure privacy-first, cookieless analytics (or integrate with whatever stack you already run), set up UTM and AI-referrer capture so we can separate chatgpt.com / claude.ai / perplexity.ai clicks from generic Google traffic, build the dashboard layouts your leadership actually opens, and include a monthly growth review that reads pipeline — not vanity metrics.
What tools and platforms do you work with?
We're platform-agnostic. Common stacks include Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Klaviyo, HubSpot, Search Console, Ahrefs, Webflow and Framer. For analytics we bring our own privacy-first, cookieless stack or integrate with whatever you already use. We'll use what fits your business, not our convenience.
How quickly should we expect to see results?
Paid media typically shows signal inside 2–4 weeks. SEO is a 3–6 month curve and compounds from there. AI citation is newer and harder to predict — we've seen brands start appearing in Perplexity answers within 30 days of publishing llms.txt and structured data, but we underwrite the process, not the timeline. We report early and honestly so you're never guessing.
From the journal.
B2B Digital Marketing in Kenya — What Actually Works
A grounded guide to B2B digital marketing in Kenya. Channels, content, budgets and the mistakes most founders make on the way to product-market fit.
SEO Foundations for African Startups — The First 90 Days
A practical SEO playbook for African startups in the first 90 days. Technical basics, on-page, content and local SEO moves that compound into pipeline.
Ready to scope digital growth with us?
A 45-minute discovery call, a tailored proposal inside a week, a kickoff within two. Tell us what you're working on.